Direct Markeitng and Content Specialist
Our client is one of the largest and most successful estate agency and property services providers in the UK - founded in 1936 and with a network of over 1,200 branches nationwide, the Group combines residential sales and lettings expertise for over 80 well known brands.
They are now looking to build a team of marketeers and for this role is looking for a strategic, innovative thinker who has an interest in the latest communication tools and is keen to share their own ideas, experience and problem-solving skills to take the email marketing to the next level.
This role would suit a highly organised individual who is experienced in email and direct mail, and has hands on experience in copywriting.
Main Responsibilities:
· Deliver all promotional and content-based email and direct mail campaigns in line with the trading and content calendars; including creative direction and copy. You will be passionate about ensuring the customer receives the right message at the right time.
· You will deliver increased personalisation, segmentation and relevancy in all campaigns.
· Ensure all campaigns are scheduled and delivered to brief.
· Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
· Write copy and proof read emails for clarity, grammar and spelling.
· Ensure prompt and accurate communication to minimise opt outs.
· Ensure target audiences and data are accurate and relevant.
· Analyse campaign performance and suggest improvements.
· Ensure campaigns follow industry policies and best practices.
· Devise and action a testing and optimisation plan for email and direct mail campaigns.
Skills & experience required:
· Excellent written and verbal communication, and copywriting skills.
· Proven work experience in copy writing and also direct marketing channels.
· Understand the customer base, and engagement, through insight, CRM data segmentation and data analysis, and measure and report on all email performance.
· Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
· Strong project management skills.
· An ability to work under tight deadlines.
· An acute eye for detail.
· Strong commercial awareness and trading focus.
· Have an understanding of segmentation and personalisation and how these practices might be used in improving customer communications.
· Able to manage time effectively, work remotely and to prioritise actions.
· Good understanding of GDPR and marketing communication compliance.
Please forward your CV to zoe@escapehatchmedia.co.uk