This is a really exciting opportunity for a talented Executive (agency or client-side background) looking to move to a client-side role to become a key part of a fast-moving, relatively small team working in the hugely topical category of reusables and an ever-changing landscape to help our potential customers navigate.
Your focus will be on identifying optimisations and driving efficiencies across existing performance media channels (social, PPC, Amazon), managing our affiliate programme (both recruitment and optimisation), optimising the on-site journey and conversion / bounce rates, and developing the SEO strategy and implementation to capitalise on interest in market.
Working with both the digital performance agency and internal Marketing team, you will lead all things messaging and reporting that gets the most out of the channels and strive to drive greater return from existing as well as exploring additional avenues for business growth.
In addition to the above, the post holder will also actively participate in projects and carry out any other duties that may be outside the standard remit, that will benefit the Company as a whole.
The Role:
· Drive Organic traffic and revenue to the companies websites through best practice SEO.
· Manage the Groups PPC and Paid Social channels, achieving targets ROAS and CPA.
· Reflect the groups brand values across our Digital Marketing channels.
· Be the company’s authority on SEO, PPC and Paid Social, setting the future strategy and educating colleagues across the business.
· Deliver the Digital Marketing elements of the Customer Acquisition Plan.
Duties of the Digital Campaign Executive/Manager include:
Digital Management and Campaigns
· Ownership of the business performance, reporting and strategy for Digital Marketing Channels for the business i.e. Organic, PPC and Paid Social.
· Optimising all websites for Organic Search, ensuring technical elements are best practice and that content is created with SEO in mind.
· Conducting regular SEO audits and tracking Organic Search performance.
· Contributing to budget setting, tracking spend and forecasting spend outlook.
· Managing product feeds for Shopping ads and Paid Social.
· Working with Ecommerce, ensuring landing pages are optimised for search.
· Innovation to drive incremental revenue growth from new markets, channels and tactics.
· Collaborating with other teams to ensure site content is implemented in line with best practice for search channels.
· Owning relationships with Google, Bing and marketing tech partners.
· Design, execute and project manage Digital Marketing campaigns to acquire, retain and re-engage with customers.
· Campaign planning and implementation alongside wider marketing team with responsibility for objectives and tracking of performance within new channels tested in particular.
· Keep on top of changes in the biddable landscape within channels to report back internally and liaise with agency.
· Provide business-wide and regularly created reports demonstrating performance of our core channels and likely impact on other departments / monthly campaign and offer decision making.
· Support the Marketing Manager in designing the campaign implementation calendar.
Analysis and Measures
· Responsibility for tracking media agency performance by channel and lead on optimisations and efficiencies which can be gained within in order to fully understand business value by channel / format (with a true complete marketing cost to business).
· Monitor the success of each campaign, measuring the ROI and adjusting the campaign accordingly.
· Track all KPI’s including open rates, conversion rates, ROI and work proactively to improve them.
Requirements of the role:
· Advanced knowledge of digital marketing as a mandatory, other media a bonus, specifically working across digital display media, PPC, all biddable technologies including paid social and Shopping channels and working knowledge of affiliate marketing, Amazon advertising and SEO
· Likely to have 4+ years experience in either a hands-on SEO or PPC role at an established retailer or agency.
· Strong Google Analytics knowledge.
· Reporting across markets and channels both in terms of regular KPI tracking and ad hoc insight.
· Ability to perform complex data analysis in Excel or equivalent.
· Experience in SEMrush.
· Demonstrate the Companies Values.
· Passionate about reusable and the companies Ethos.
· Excellent organisational ability and attention to detail.
· Excellent verbal and written communication skills .
· Ability to multi-task in a fast-paced environment.
· Solid understanding of the use of a range of social media platforms, particularly concerning advertising and branding.
· Excellent time management skills.
· Flexible and adaptable to change.
· Drive and commitment to the role.
· Able to work well as part of a team and alone.
· Commercially astute.
Please forward your CV to zoe@escapehatchmedia.co.uk