Our client is one of the largest and most successful estate agency and property services providers in the UK - founded in 1936 and with a network of over 1,200 branches nationwide, the Group combines residential sales and lettings expertise for over 80 well known brands.
They are now looking to build a team of marketeers and for this role is looking for a strategic, innovative thinker who has an interest in the latest communication tools and is keen to share their own ideas, experience and problem-solving skills to take our email marketing to the next level.
This role would suit a highly organised individual who is experienced in HTML and email analytics who is ready to help manage our email marketing strategy. You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.
Main Responsibilities:
· You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
· Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction, copy and HTML coding.
· You will deliver increased personalisation, segmentation and relevancy in all emails.
· Ensure all emails are scheduled and delivered to brief.
· Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
· Proofread emails for clarity, grammar and spelling.
· Design, build and deliver the monthly customer email newsletter, offering a range of content across the group services.
· Upgrade email templates using graphics, personalisation and advanced features.
· Ensure target audiences and data are accurate and relevant.
· Analyse campaign performance and suggest improvements.
· Ensure emails follow industry policies and best practices.
· Devise and action a testing and optimisation plan for campaign and automated emails, and provide analysis from these on a weekly and monthly basis.
· Develop robust documentation, including specific work instructions, and best practices.
· Management and ownership of data (feeds) to ensure accuracy and understand of the available audiences.
Skills & experience required:
· Excellent written and verbal communication, and copywriting skills.
· Hands on experience with HTML and content management systems.
· Understand the customer base, and engagement, through insight, CRM data segmentation and data analysis, and measure and report on all email performance.
· Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
· Strong project management skills.
· An ability to work under tight deadlines.
· Experience in analytical tools including Google Analytics.
· An acute eye for detail.
· Strong commercial awareness and trading focus.
· Able to manage time effectively, work remotely and to prioritise actions.
· Good understanding of GDPR and marketing communication compliance.
Please forward your CV to zoe@escapehatchmedia.co.uk