This established independent Sussex business based in Brighton really does stand out amongst its competitors and are looking for a Marketing Professional to work with each of the departments and execute their marketing strategy. You will be looking for a hands on challenge and will thrive on bringing your skills to the company and taking repsonsiblity for all the marketing and working with a great brand and team of people and their departments across Sussex. As well as marketing and social media you will have a strong creative eye and some graphics experiece. This is a super role, with a highly professional bunch of fun people who also socialise in and out of the office.
Responsibility
Studying company profile and operations to understand its marketing needs
Conducting marketing research to identify industry trends and commercial opportunities
Developing and implementing an overall company marketing strategy according to objectives and budgets and running departmental campaigns
Reporting to Directors and Managers
Provides information regarding promotions, branding, media channels, and other key information for marketing success.
Guides the implementation of marketing strategies for various products and services.
Observe and maintain cohesive branding across at the companies departments and marketing materials
Duties
To take responsibility for overseeing and producing online and offline marketing activities.
Assist managers and directors in coming up with focused branding, positioning, and marketing tools for each department
Working within both company and client budgets to produce effective promotional materials and advertising opportunities
Establish marketing tracking methods to help evaluate company performance over time and report ROI
Analyse details of competitor offerings, including specifications, market share, pricing, and promotional materials
Create reports with research findings for Directors to analyse and inform marketing strategies
Assist in providing written documents and verbal presentations for clients to assist in winning new development instructions
Recommend specific marketing approaches and spending budgets to achieve desired sales goals
Helps generate new service offerings to increase share in new or existing markets
Liaising with each department to create content for the company blog, Instagram, LinkedIn, Facebook, and Twitter, using a content schedule calendar.
Creating and overseeing email and social media marketing campaigns
Responsible for growth and development of social and digital marketing channels.
Ensuring the website is current in style terms, monitored and kept up to date.
Experience
Experience in managing multiple projects including sponsored social media campaigns, and liaising extensively with internal and external contacts.
Proficient content creator with the ability to edit photos and create graphics for social media
Experience of email marketing campaign creation and distribution.
Knowledge of B2B and B2C marketing
Apt in writing proposals and reports
Qualification in marketing, communications, business or relevant field.
Proficient in MS Office/Working knowledge of IT and marketing software
Please forward your CV to zoe@escapehatchmedia.co.uk