HEAD OF MARKETING - BOXPARK
£75-80K + Bonus + Share Options
Shoreditch Head Office Based (Friday home-working if preferred)
The Company
Boxpark helps bring communities together by providing the best food, drink and entertainment under one roof. With its Eat.Drink.Play philosophy, Boxpark is London’s biggest food, culture and social hub. After launching in 2011 with its ethos of bringing shipping containers to East London, Boxpark has transformed spaces into the world’s first pop up dining and shopping destination.
With three venues in iconic Shoreditch, Croydon and Wembley locations and plans to launch more sites in major UK and international cities it’s the perfect time to join this award-winning, fast-growing and ambitious hospitality and leisure business.
The Role
We’re looking for a confident, ambitious and structured Head of Marketing who can deliver strategic and impactful marketing campaigns from conception to completion. You’ll be inspiring a team of marketing, PR and social media executives and reporting to the CEO so you’ll be a natural leader who is equally happy to roll your sleeves up to drive results. You’ll work closely with the heads of operations, design and events.
Key Responsibilities
· Devising, refining and implementing the marketing strategy for existing and new sites
· Using all relevant marketing channels to engage, promote and drive growth
· Planning and delivering weekly, monthly and seasonal marketing campaigns
· Reporting weekly to the board on all marketing activity
· Website curation and content, optimising SEO performance and conversions
· Managing and developing Boxpark’s Black Card digital loyalty programme
· Set the CRM strategy for communicating effectively with customers and growing numbers and loyalists
· Overseeing and managing all event marketing
· Managing external PR and design agencies
· Overseeing paid social and PPC campaigns
· Being the Boxpark brand guardian - Ensuring a consistent tone of voice and that all activity adheres to brand guidelines
· Managing all direct/email campaigns and improving performance
· Ensuring effective data capture and improving customer insights
· Producing great copy, campaign ideas and briefs for external agencies
· Collaborate creatively and commercially with traders, partners, sponsors and agencies
· Working with traders on events, PR and marketing activities that help develop their businesses
The Person
· 5+ years proven experience in a marketing role within the hospitality, leisure, venue or events sector (we’re also open to someone who’s worked in an agency and would relish working client-side).
· Passionate about food & drink, music and culture
· Able to work flexibly and independently in a fast-paced, dynamic, start-up style environment
· Embraces change
· Proactive, organised, focused and hard working
· Ambitious with high levels of drive and energy
· Excellent communication and presentation skills
· Collaborative and happy to help others
· Down to earth - Willing to ‘roll up sleeves’ and get involved when required
· Confident, outgoing, engaging, people-centred and fun
This is an excellent opportunity to join a successful, ambitious and fast-growing business and help shape its future.
To apply please email your CV to derek@escapehatchmedia.co.uk