Our client is a well-established British natural lifestyle company who have recently expanded in the UK and International market and have grown their turnover to £50M, making them one of the fastest growing online retailers with three brands and ten international websites.
They are now growing the marketing team with several new positions one of which is for a Digital Marketing Manager who will manage the marketing operation and also motivate and develop a team of three and further down the line recruit more people into the department.
This is an office based role with some flexibility for the right person.
The office is based a 30 minute drive out of Brighton with on-site parking, or a quick 14 minute train ride.
The Role
Drive organic traffic and revenue to the companies websites through best practice SEO.
Manage the groups PPC and Paid Social channels, achieving target ROAS and CPA.
Recruit, motivate and develop the Digital Marketing team.
Reflect the groups brand values across our Digital Marketing channels.
Be the company’s authority on SEO, PPC and Paid Social, setting the future strategy and educating colleagues across the business.
Deliver the Digital Marketing elements of the Customer Acquisition Plan.
Key Objectives
Ownership of the business performance, reporting and strategy for Digital Marketing Channels i.e. Organic, PPC and Paid Social.
Optimising all websites for Organic Search, ensuring technical elements are best practice and that content is created with SEO in mind.
Conducting regular SEO audits and tracking Organic Search performance.
Managing the PPC team working across Paid Search, Paid Shopping, Display and Paid Social for the group.
Contributing to Budget setting, tracking spend and forecasting spend outlook.
Managing product feeds for Shopping ads and Paid Social.
Working with Ecommerce ensuring landing pages are optimised for Search.
Providing Reporting and Analysis on performance on Digital Marketing Channels.
Innovation to drive incremental revenue growth from new markets, channels and tactics.
Collaborating with Ecommerce, Creative and Buying & Merchandising teams to ensure site content is implemented in line with best practice for Search channels.
Owning relationships with Google, Bing and marketing tech partners.
Your Skills
Advanced knowledge of SEO.
Advanced knowledge of PPC including Search, Shopping, Display and Paid Social.
Likely to have 4+ years experience in either a hands-on SEO or PPC role at an established retailer or agency
Strong GoogleAnalytics knowledge.
Building strong working relationships and gaining buy-in from stakeholders and colleagues.
Reporting across markets and channels both in terms of regular KPI tracking and ad hoc insight.
Ability to perform complex data analysis in Excel or equivalent.
Ability to handle multiple tasks in a fast-paced environment.
Recruiting and leading a team, inspiring, motivating and developing talent.
Along with working for a forward thinking company who do their bit for the planet this role can be flexible dependent on the individual. The company offers and exciting opportunity for this position as well as some fab benefits.
Please send your CV to zoe@escapehatchmedia.co.uk