Our client is a dynamic events company that organizes corporate functions on an international basis for advisors who deal with high net worth individuals. The client base includes international banks, law firms, real estate advisors, accountancy firms, and our events senior professionals seeking to build their reputation and networks. Their events are held at 5* venues around the world in London, Geneva, Dubai, Singapore & Miami, and elsewhere.
The company has ambitious growth plans and they are looking for a Digital Marketing Executive to help them achieve their targets. The business has grown through the pandemic by innovating their core products, creating new digital products and services. In 2022, they are adding brand new digital services to their existing clients creating an exciting opportunity for growth.
The Role
This is a fantastic opportunity to join a young, fun, and ambitious company. They looking for someone to join and grow with them with room to develop the role.
This is an exciting opportunity for a Digital Marketing Executive to join the events team of a busy marketing department, you will:
Play an integral role in creative Digital Marketing campaigns for our Live and Digital products - let your creative juices flow!
Work with the support of an experienced design team to bring your campaign ideas to life.
Enjoy supporting and encouraging more junior design team members and working as part of a small team
Juggle multiple tasks as second nature and know how to manage your time and meet deadlines.
Challenge yourself to do the best work possible. Delivering tasks to the highest standard possible motivates you, after all - this stuff is important!
This position will report to the Directors.
There is flexibility on the role location, to work within their offices in central Brighton or remotely, with access to a regular meeting in Brighton.
The Person
The ideal person will be a confident, positive and enthusiastic individual. You will have a strong client-focused ethic, be a self-starter, and be adaptable to the demands of a small business. You will have great attention to detail and be willing to learn our systems.
At least 5 years experience in a marketing environment, ideally within a B2B environment. You should be passionate about marketing and keen to develop your skills further
A creative flair with an eye for detail - you will enjoy the creative process and be driven to produce high-quality content
Excellent communication and people skills, comfortable delivering presentations to management, colleagues, and customers
A self-motivated individual who can manage and prioritize multiple projects simultaneously, able to go from idea to execution
Experience & flair for Social Media & Networking and comfortable using social media scheduling tools
Experienced in SEO, Paid marketing, Email, Social, Content and affiliate marketing with an understanding of ROI
Technically minded and analytically strong - good experience of web tools, Google Analytics and confident using tools such as Google Sheets or Excel to analyse and visualise data.
Experience using Monday or project management software an advantage
What you'll be doing every day
Create campaigns to target new customers and existing customers with relevant products with a focus on conversion
Create engaging content, to include video and images for our social media accounts
Work with our creative team to develop content for our social media accounts.
Put together monthly, quarterly and annual plans & strategies for all marketing areas to include email, social, paid, affiliate/partnerships that are in line with overall business objectives
Be responsible for the delivery of marketing materials (digital brochures, landing pages, emails) to help drive leads and sales
Develop and implement lead generation strategies and tactics to introduce new business customers to our products and deliver leads to our sales teams
Build the brand - utilising marketing techniques across various media including email, social media, online & offline activities to increase our brand awareness.
Undertake competitor analysis - checking prices, features and identifying competitive advantages.
Analyse the results of marketing campaigns and make strategic decisions to pursue successes
Work on developing partnerships in the industry and representing our brands at events where appropriate
Create and update automated workflows
Work closely with the product team to shape and develop the entire customer journey, from the minute a customer is directed to our brand to long after they've converted
Benefits
You will be working for a modern, forward thinking business that is innovative, creative and effective within the professional services marketing industry. They seriously believe in personal development & without question; you will benefit from working with some exceptionally talented people.
A salary of £35,000 plus great benefits such as 25 days holidays, individual training budget, and birthdays off plus other benefits you may not find in other, bigger companies, as well as the opportunity to help grow an already successful business.
Please send your CV to zoe@escapehatchmedia.co.uk