This established independent Sussex business based in Brighton really does stand out amongst its competitors and as part of driving the company forward they are now looking to bring on board a marketing professional who will devise a marketing plan for each of the departments. You will be looking for a hands on challenge and will thrive on bringing your skills to the company and taking repsonsiblity for all the marketing and working with a great brand and team of people.
Responsibility
Studying company profile and operations to understand its marketing needs
Conducting marketing research to identify industry trends and commercial opportunities
Developing and implementing an overall company marketing strategy according to objectives and budgets and running departmental campaigns
Provides information regarding promotions, branding, media channels, and other key information for marketing success.
Guides the implementation of marketing strategies for various products and services.
Duties
To take responsibility for overseeing and producing online and offline marketing activities.
Assist managers and directors in coming up with focused branding, positioning, and marketing tools for each department
Working within both company and client budgets to produce effective promotional materials and advertising opportunities
Establish marketing tracking methods to help evaluate company performance over time
Analyse details of competitor offerings, including specifications, market share, pricing, and promotional materials
Create reports with research findings for Directors to analyse and inform marketing strategies
Assist in providing written documents and verbal presentations for clients to assist in winning new development instructions
Recommend specific marketing approaches and spending budgets to achieve desired sales goals
Helps come up with new service offerings to increase share in new or existing markets
Liaising with each department to create content for the company blog, Instagram, LinkedIn, Facebook, and Twitter, using a content schedule calendar.
Creating and overseeing email and social media marketing campaigns
Responsible for growth and development of social and digital marketing channels.
Ensuring the website is current in style terms, monitored and kept up to date.
Experience
·A track record of successfully creating and executing sponsored social media campaigns and reporting on ad reach and spend.
Experience in managing multiple projects and liaising extensively with internal and external contacts.
Proficient with photoshop or alternative design software.
Experience of email marketing campaign creation and distribution.
Knowledge of B2B and B2C marketing
Apt in writing proposals and reports
Qualification in marketing, communications, business or relevant field.
Proficient in MS Office/Working knowledge of IT and marketing software
Please forward your CV to zoe@escapehatchmedia.co.uk