Our client is an established and well respected company who operate globally with highly ethical clients delivering major events and conferences and are now searching for an experienced Marketing Manager who will lead on several summits, increasing visability, engagement and reach in order to ensure future growth and market share.
This is a diverse and exciting role, in which you are responsibloe for planning, managing and executing delivery of marketing activities, supported by a marketing assistant and central resources where required.
This is an incredible opportunity to immerse yourself in one of the fastest growing industries while advancing your career with a global leader in business conferences.
Core Competencies:
Project Management – planning, monitoring, adapting campaigns
Creativity – a strong understanding of brand identity and design within B2B marketing, including working with designers for digital and print
Copywriting – confident writing in different styles and content formats to connect with audiences via news, SEO content, email newsletters, social media
Public Relations & PR – proven experience in building relationships with industry stakeholders and influencers, Tier 1 and industry media
Social Media – experience of using LinkedIn and social channels to build communities for B2B and events, plus running paid advertising campaigns
Additional Qualifications / Experience
Event marketing experience – highly desirable
Website CMS and SEO (eg WordPress, ASP Events) - essential
Database and CRM experience (eg Salesforce) - essential
Data Segmentation and Email Marketing Systems (eg Pardot) - essential
SEO / Google Adwords / Paid Digital - desirable
Marketing Analytics & Reporting – eg Google Analytics, GTAG, Adobe Analytics - essential
Advanced Word / Excel / PowerPoint / Canva - essential
Other design tools eg InDesign, Adobe Suite - desirable
Experience managing workload with assistants or external support team (including suppliers, designers etc) - essential
Second languages – desirable
Please forward your cv to zoe@escapehatchmedia.co.uk