Our client is a bespoke lead generation company who by using proprietary technology and their sequential content marketing strategy, build bespoke advertorials, landing pages and interactive chats that generates highly engaged and profiled leads for all of their clients.
They utilise all major traffic solutions including social media, programmatic, native and affiliate to generate leads for their portfolio of clients.
About the Role
The Digital Media Manager will assist in building, launching, managing, and optimizing digital strategy, planning, and buying of client campaigns across digital platforms including Social Media, Native networks and affiliate. Technical and experienced digital media buyer with stellar knowledge of strategy, planning, and buying within all digital ecosystems: SSPs, DSPs, Ad Exchanges, Ad Networks, social, and direct.
The ideal candidate will be accountable for the success of digital, programmatic, social, and performance marketing. The Digital Media Manager will provide actionable campaign insights to both internal teams and key stakeholders.
This forward thinking company offers flexible working hours to suit candidates as they really understand how important family and work life balance is.
Responsibilities:
Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google Facebook, Instagram, Twitter, etc.
Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.) Utilize audience targeting and retargeting strategies and creative testing frameworks to improve engagement and ROAS
Establish and maintain relationships with media partners, ad tech firms, trading desks, DSPs, to ensure optimal campaign execution and oversight of inventory quality, viewability, fraud, and lead generation safety.
Strong ability to multi-task and prioritize job related responsibilities in a fast-paced and dynamic work environment
Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.
Responsible for campaign tracking performance using EverFlow.io tracking solution along with inhouse proprietary technology.
Qualifications:
4+ years of digital media experience with social and native advertising space.
Familiarity with the advertising technology landscape and ecosystem (DSP’s, SSP’s, DMP’s, 3rd Party Data/Verification/Optimization, Media Quality, etc.)
In-depth knowledge of media vendors, platforms and verification partners
Understanding of Google PPC retargeting is essential
BA/BS degree required
Experience of Facebook, Twitter and Youtube
2+ years’ experience of organic and paid social media
Proficient in Excel and Word
Experienced in funnel based marketing strategies.
Please forward your CV to zoe@ecapehatcchmedia.co.uk