Marketing Insight Manager, Brighton, International Professional Services, circa £30K


Posted on June 13th.

Are you a marketing insights person with experience in B2B and ideally an agency background looking to join a fast growing international organisation who sit within the professional services sector. This is a particularly interesting time for the company with Brexit approaching and the expertise that they offer to advise here to all client sectors.

Job Description:

The Marketing Insight Manager will be accountable for understanding the requirements and opportunities of our marketplace – representing customer, partner and competitor activity, cultural and commercial requirements, as well as market and technological trends – and advising on relevant ways to engage with the audience based on the results of research (both internally & externally).

Strategy

  • Evaluating market opportunities and making strategic recommendations.

Market Research and Intelligence

  • Analysing consumer behaviours and reactions across multiple channels and media
  • Identifying key unmet customer needs by market and assessing opportunities relative to the current market environment and competition
  • Collaborating with marketing, sales and consulting teams to create solutions to market problems/risks faced by the business
  • Perform market research to validate sales and marketing concepts
  • Staying abreast of trends and insights in the financial services and B2B sectors
  • Leading projects that enable the business to gain new insights into our customers and the marketplace
  • Staying up to date with the latest VAT legislation and evaluating the impact and opportunities for our business
  • Delivering monthly competitor analysis to the sales and content team

Social

  • Social listening to inform sales and marketing strategy of the business
  • Staying up to date with advances in social networking

Reporting

  • Delivering marketing analytics on a monthly, quarterly and annual basis and providing analysis/insights into trend
  • Analysing the impact of marketing activity on the business

Skills Range:

  • Highly-developed analytical abilities and relational skills
  • International and/or B2B experience will be appreciated
  • Fluent written and spoken English. Additional language is appreciated but not essential

Person Specification:

  • Graduate level (marketing degree appreciated but not essential)
  • Experience: Minimum of two years (agency experience preferable)
  • Must be professional, accurate, flexible, and happy to work in a diverse environment
  • Will have a passion for marketing
  • Driven to take part in the challenge of developing a fast-growing European company

Please forward your CV to zoe@escapehatchmedia.co.uk

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